Bachelor of Arts in Communication Studies

College of Professional Advancement

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About the Communication Studies Degree

Change the way people and organizations connect, share, and influence with your Bachelor of Arts in Communication Studies online from the University of Arizona Global Campus. We live in a fast-changing media landscape where communication happens across multiple platforms, and an online communication studies degree explores how individuals, groups, and powerful corporations reach, inform, and influence others. With an emphasis on creativity, ethical awareness, and emerging artificial intelligence (AI) tools, this degree provides you with a career-ready foundation and transferable skills you can use to pursue positions across a broad and ever-changing range of communication opportunities, including many new roles in independent professional communication.

Accelerated 5 week courses

Take one class at a time and fit school into your schedule.

No Standardized Tests

There's No GRE, GMAT, SAT, or ACT required to enroll.

Credit for Your Experience

Earn credit for your work/life experience and military service.

Accredited by WSCUC

Meeting high standards of institutional quality, integrity, and continuous improvement in higher education.

What You'll Learn

The online Bachelor of Arts in Communication Studies emphasizes emerging and traditional approaches to the communications industry, providing relevant and competitive insight into how messages are designed, delivered, and analyzed across various media and cultural contexts. In this program, explore established and emerging trends while gaining a deep understanding of how formal and informal communication shapes the world, including public policy, social relations, and human thought and action. Courses will also integrate theory with research and practice, allowing you to develop workforce-ready digital-first skills that can be applied in multiple sectors, including independent and entrepreneurial ventures.

Upon completion of your communication studies degree, you will be able to:

Develop fluent and clear messages for specific audiences by selecting and applying appropriate communication technologies and channels to enhance message delivery, engagement, and impact
Apply appropriate strategies to overcome intercultural, interpersonal, and physical barriers to effective personal and professional communication across varied contexts
Integrate the core principles, practices, and ethical considerations of independent journalism, influencer communication, and other forms of professional communication
Formulate effective research in various contexts to support content development, audience analysis, technology applications, and other relevant goals
Critique both individual and campaigns of communication messages, utilizing critical thinking and relevant communication theories
Evaluate how communication shapes individual and cultural identities and how those identities, in turn, influence communication.

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Why Choose UAGC

At UAGC, you will experience the credibility of a WSCUC-accredited institution and the benefits of a university designed for working adults, with dedicated academic support and faculty who bring modern industry insights and expertise to the classroom. Our flexible online format with accelerated 5-week courses allows you to fit your online communication studies degree program into your busy life. Along the way, you’ll join a global community of lifelong learners – peers, alumni, and professional networks – that will extend your education beyond the classroom and position you for long-term career options.

The Bachelor of Arts in Communication Studies offers in-depth training in the tools and methods that influence the way people and organizations connect. Curriculum will cover topics such as communication theory, persuasion, storytelling, media literacy, visual communication, intercultural communication, and independent professional communication. You will also develop skills in media writing, digital communication, and research methods while gaining exposure to emerging technologies and AI-driven communication tools.

Admissions Requirements

Year 1

Year 2

Year 3

Year 4

Year 1

In this foundational course, students explore the principles necessary for achieving personal and career success. GEN 101 serves as a road map, guiding students as they begin their academic journey. Through self-discovery, surveying available resources, connecting with UAGC groups, and engaging with Career Services, students learn the essential skills of planning and goal setting. Students apply their personal strengths, skills, and lifelong learning strategies to develop essential career competencies. By making these meaningful connections students gain a deeper understanding of how their education relates to their desired career path. Congratulations on embarking on this college journey filled with growth, exploration, and endless possibilities! This course is not available for non-degree seeking students and is not available as an elective.
This course offers an overview of digital fluency as it applies to personal, academic, financial, and professional success. Students will analyze the impact of digital technology on personal, social, and diversity issues and will develop digital skills that will assist in achieving academic, personal, and career goals. An overview of digital media is introduced with practical strategies for application in personal and professional life.
Learn and use key, practical skills that are applicable at home, at work, and in all UAGC courses! As UAGC students progress in their academic journey, strategies for personal, professional, and academic success continue to develop. This introductory course takes a two-pronged approach to setting students on a path to success. It merges fundamental informational literacy concepts with essential resources and skills that prepare students for college and career. Students learn how to identify, locate, evaluate, apply, and acknowledge information obtained through UAGC Library databases and internet search engines. By applying the research process, students sharpen critical thinking skills and learn to use information ethically. The final project is a practical and relevant opportunity for students to apply their learning in personally, professionally, and academically meaningful ways.
ENG 121 is designed to introduce students to the standards of writing in both academic and professional settings. The class will operate by first introducing, and then allowing students to practice, several written communication skills. Throughout, we will work to understand writing as a process, one that is strengthened through critical thinking, deepened by research, and built on a foundation of professional standards. Students will articulate a sense of their own skills and goals, and engage in collaborative conversations with peers and their instructor so as to be able to express their ideas more effectively. During the course, students will use the writing process to scrutinize their own perspectives while challenging them to embrace a wider conversation.
This course is designed to expand students’ appreciation of film and knowledge of how films are made. Through analysis of storytelling in a visual medium, students will examine the ways in which movies are shot, develop characters, evoke emotion, depict physical reality, reflect society, and have the power to influence it. Though the focus of the course is film itself, students will gain deeper intercultural fluency while growing their skills in critical thinking, written communication, and visual analysis.
This course is a study of correct and incorrect reasoning involved in everyday activities. The fundamentals of language and argument, deductive and inductive reasoning and other aspects of practical reasoning are examined.
This course examines and evaluates theories and arguments concerning ethics and moral reasoning from a philosophical perspective. By engaging with historical and contemporary sources, students will analyze theories about the meaning, nature, and justification of ethical concepts; determine and assess how different forms of moral reasoning apply to contemporary moral issues; become more reflective and informed about their own moral beliefs; and develop their capacity for critical practical reasoning.
In this course, students will develop and expand their research and writing skills to communicate ideas in informed, ethical, and persuasive written documents intended for a range of audiences across a range of situations and contexts. Students will receive instruction and practice in synthesis and analysis, bolstering their written communication skills with a thorough understanding of academic research while honing critical thinking skills and effective work habits. Through writing well-structured, logical, and effective academic essays, students will explore tools and develop topics in a way that is meaningful to academic and professional lives. Prerequisite: Successful completion of ENG 121 or equivalent with a grade of “C-” or better.
This course is designed to aid students in understanding the dynamics of interpersonal relationships. Verbal and nonverbal communication patterns among people in personal, social, academic, and professional settings will be examined, within and between cultures, including both face-to-face and technologically mediated channels. The nature of these interactions will be evaluated using contemporary communication theory. The course will enable students to identify their interpersonal communication skills and behaviors and to more critically evaluate their own oral communication and that of others. The primary goals of the course are to improve the quality of students’ communication in their personal and professional relationships, to enhance students’ experience and. confidence with oral communication, and increase awareness of the importance of interpersonal communication that is inclusive and equitable.
This course surveys American history from 1877 to the present. Emphasis is placed on the multifaceted experiences within American society; political, economic, intercultural, and social trends; and the impact of the United States in world affairs. Prerequisite: ENG 122 or successful completion of the Written Communication Competency II requirement.

Year 2

This course introduces students to the interdisciplinary field of social sciences and some of the disciplines that comprise this field, including anthropology, psychology, economics, sociology, political science, and history. In this course, students will learn important social science concepts and theoretical approaches, along with the research methods that social scientists use to study human behavior. They will also learn how research and findings from the social sciences can be applied broadly throughout society. Throughout the course and through a summative assignment, students will examine how social factors shape social behavior and some of the consequences of current social problems.
In this course, learners deepen their understanding of the importance of natural resources to mankind. Students explore physical, biological, and ecological principles, examine how human alterations affect the environment, and reflect on the controversies surrounding various approaches to addressing environmental problems and the steps some communities have taken to address these challenges.
In this course, students will explore a wide range of Algebra topics. Topics will include study of linear equations, linear relationships, slope, polynomials, and functions, including graphing relations and solving systems of equations. Emphasis will be placed on developing an awareness of historical and current uses of algebra in real life settings, in various careers, and in solving important societal problems.
The capstone serves as an opportunity to reflect upon, integrate, and showcase learning achievement. Through discussions and course-embedded assessments, students will demonstrate a mastery of essential general education competencies as they relate to their personal and professional lives and provide evidence of growth through application of competency related skills to real-world situations. A minimum grade of “C-“ is required to meet course requirements. Prerequisite: 75 completed credits or permission of the student’s college or dean.
This course serves as an introduction to the study of human communication. Students will examine classic and modern views of communication as well as theories and research relating to various sub-disciplines of communication such as interpersonal, group, organizational, mass and public communication. They will discuss and evaluate these theories and research findings and assess the impact of technology on the communication process. Relationship stages, theories, and contemporary views of “family” are examined, as well as the impact of family, culture, and gender on communication patterns. Types of groups and organizations are identified, as well as concepts of power and interaction in group, organizational, and public settings. Mass communication and its impact on individuals and society will be explored. In this class, students will also have an opportunity to examine the practical implications of these concepts in building their own communication skills as well as future career path.
This course introduces students to the foundational concepts and tools for building a professional digital presence. Students will explore personal branding, online identity, audience engagement, and content strategy across different modes of communication (e.g., podcast, video, written word, etc.) via multiple platforms. Emphasis is also placed on reflective analysis of both planning and content, ethical participation in digital spaces, and the creation of an initial digital presence plan that students can build on throughout their academic and professional journey. Prerequisites: SPE 103
This course introduces students to the process of, and conventions used in, print, broadcast, and digital media writing. Students will learn how to inform, entertain, and influence public opinion and consumer choices. Students will practice a range of skills necessary to be effective media content producers. Emphasis is on gathering information, writing styles, editing, and organization of written communication.
This course will teach students the importance of visual elements in communication, and how to effectively incorporate visual elements into messages for various media platforms. Students will also be introduced to communication fields’ standards related to the design of visual messages and the various software programs that are used.
Students will be introduced to communication fields’ standards related to the design of visual messages and the various software programs within the field. This course will teach students the importance of visual elements in communication, and how to effectively incorporate visual elements into messages for various media platforms.
This course introduces students to the key elements of intercultural communication and provides them with tools they can use to understand both their own culture and those of others. Learners will come to comprehend culture's role in presenting and understanding ourselves, understanding and interacting with others, accomplishing common goals, and resolving problems. By reading scholarly articles, watching videos, and engaging with classmates, students will better understand culture as a force and the values, beliefs, and customs on which cultures are built. Students will develop a deeper understanding of their identities, group affiliations, and the cultural dynamics of verbal, nonverbal, and symbolic communication.

Year 3

BUS 352 is an introduction to the fundamental concepts used in e-business and e-commerce. This course identifies and describes the wide range of web-based applications in business. It will explore how the Internet is used for business applications, and development in a competitive environment. Activities within this course includes online research, topical discussions, analyzing e-business ideas, business level writing, and other activities designed to further insight into key course concepts. Students need to be proficient in using the Internet to research and find information.
Communications Research and Methods provides an introduction to the research practices that support effective professional communication. The course emphasizes the ability to locate, evaluate, and apply accurate and unbiased information in communication contexts, with attention to the role of research in maintaining credibility and trust. Students will examine both qualitative and quantitative approaches to communication research, including methods of audience analysis and the interpretation of media use data. While academic perspectives on research are included, the focus is on applications that support professional communicators, particularly those working independently. Students will complete two applied research projects that require the use of research tools to verify accuracy, analyze audiences, and inform communication strategies.
Advanced Message Design and Creation builds on foundational communication skills by focusing on the design and production of persuasive, creative, and audience-centered messages across a variety of media. Students will learn how to develop content strategies, design messages that align with brand identity, and adapt content for multiple formats including blogs, podcasts, video, and digital storytelling platforms. Emphasis is placed on critical thinking, argumentation, and ethical responsibility in message creation, as well as mastery of professional style conventions. By the end of the course, students will produce polished original work that demonstrates advanced skills in concept development, platform adaptation, and professional presentation.
Ethics in Communication introduces students to the ethical foundations and philosophies that shape communication practices across media and professional contexts. While drawing on journalism as a historical foundation, the course expands to include independent and entrepreneurial communicators such as content creators, freelancers, influencers, and digital media professionals. Students will examine major ethical theories and standards and apply them to case studies that explore truth-telling, transparency, privacy, representation, accountability, and the impact of digital platforms. Special attention will be given to the ethical dimensions of AI in communication, including issues of authorship, accuracy, disclosure, and responsible use of emerging tools. Emphasis is placed on ethical decision-making in real-world communication situations, particularly where individuals act without the oversight of traditional institutions. By the end of the course, students will be prepared to recognize ethical dilemmas, evaluate competing responsibilities, and apply ethical reasoning to guide their professional communication practice
This dynamic course is based on a unique model of entrepreneurial methodology. Entrepreneurship encompasses imagining the unknown, taking inspired action, and embracing uncertainty to create a new future. It involves the identification, evaluation, and exploitation of opportunities to address challenges and to solve problems. Students will learn how to use imagination, creativity, innovation, and entrepreneurship to bring new ideas to fruition that inspire others. Students will create a feasible blueprint for a venture opportunity idea of their own. This course will be the beginning of the journey to becoming an entrepreneur.
This course is a summative compilation of representative work from each course in the program. Students will create an electronic portfolio containing the assignments completed throughout the program to demonstrate professional achievement. Students will complete a comprehensive research project on a selected career field. Prerequisite: Successful completion of the General Education Capstone course.

Year 4

Program Requirements

Credit Breakdowns

General Education

43*

Credits

Major Credit Requirements

36*

Credits

Electives

Credits

Total Credits

120

Credits

Your path to a Bachelor of Arts in Communication Studies is clear and achievable. To graduate, you will complete 120 credits, including 36 core credits*, 43 general education credits*, and 47 elective credits. You will need to complete 30 upper-division credits, of which 18 credits must be from the major program. A total of 30 credits must be completed at the University of Arizona Global Campus to meet the residency requirement. You may also be able to transfer eligible credits from prior college coursework, community colleges, military service, professional training, or other approved experiences. All transfer credits are subject to UAGC policies and require official transcripts. Once reviewed, approved credits will be applied to your program, helping you save time, reduce costs, and stay focused on building the career-ready skills employers value.

*In this program, 6 credits from the major may also satisfy General Education requirements.

Licensure and Certification Terms and Conditions

This program is not designed to meet the state educational requirements for a specific professional license or certification in any state. Students seeking licensure or certification in a particular profession shall carefully research the requirements prior to enrollment and regularly review the requirements, as they are subject to change. Requirements vary by state. The University of Arizona Global Campus does not guarantee that any professional organization will accept a graduate’s application to sit for any exam for the purpose of professional certification. Further, a criminal record may prevent an applicant from obtaining licensure, certification, or employment in their field of study.

Quality Matters Certification

The Online Teaching Support Certification recognizes programs that require all online faculty to undergo training in best practices for online course delivery, provide faculty with ongoing pedagogical support, encourage faculty professional development to increase their knowledge and skill in online teaching, emphasize instructor availability and feedback to learners, and collect and use feedback from learners to improve online teaching. Learn More

The Online Learner Support Certification recognizes programs that provide all the critical student and academic services needed for learner success and use learner feedback to continuously improve those services.

An emphasis provides you with additional opportunities to broaden and enrich your education that is distinct from and enhances your major. It may be taken as a way to expand career options, to prepare for graduate study, or simply to explore in greater depth an area different from your major. An emphasis consists of 9 to 12 credits.

Do you have an interest in studying important questions like how a country builds wealth and what policies help economies grow? If so, the Business Economics emphasis may be for you! This emphasis provides the critical knowledge you need to understand the impact of the economy on businesses, individuals, and the global community. Learning economic concepts will assist you in understanding how to analyze scarce resources, how to structure effective consumer incentives, and how public policies may impact an economy. Finally, the Business Economics emphasis includes topics such as profit maximization, international trade, and how to solve contemporary business problems in a global environment. The following courses are a part of the emphasis:
Undergraduate Business Economics Emphasis Courses
ECO 320 International Economics
3 Credits
This course will focus on the global environment of firms with particular emphasis on economic variables such as GDP, inflation, interest rates, and exchange rates. Topics include international trade, international finance, and regional issues in the global economy.
ECO 406 Business Cycles & Growth
3 Credits
Topics include analysis of economic fluctuations and their impact on corporations and consumers; different explanations for business cycles; monetary and fiscal policy for stabilizing economic fluctuations; effects of public debt, investment, employment and trade policy on economic growth. Prerequisite: ECO 203.
ECO 408 Managerial Economics
3 Credits
This course will focus on the application of economic principles and analyses to contemporary business problems and managerial decision making. Emphasis will be given to price and production decision making for profit maximization, investment decision making for a new project, strategic decision making in various business situations, and decision making with risks and uncertainty. Prerequisite: ECO 204.
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The Cognitive Studies emphasis is designed to introduce you to the study of the brain and how we learn, solve problems, and make decisions. You will discover the unique needs of learners with cognitive delays, as well as programs to address those needs. You will also learn to identify changes in brain development over time and analyze their impact on cognitive functions.
Undergraduate Cognitive Studies Emphasis Courses
EDU 411 Reading & Cognition
3 Credits
The task of learning to read is a very complex process involving the application of perceptual, sensory, linguistic, and cognitive skills to making meaning of text. Exploration of the specific cognitive functions that are applied while reading and strategies supporting reading instruction and reading comprehension skills will be addressed. The implications of digital media on reading skills will also be explored in this course.
PSY 317 Cognitive Functioning in the Elderly
3 Credits
This course will introduce changes both cognitively and physically, that occur in both healthy and pathological aging. This course will emphasize changes in functioning, learning, language-processing, decision-making, memory, and reasoning in older adults Prerequisite: PSY 101 or equivalent.
PSY 323 Perception, Learning, & Cognition
3 Credits
Students will study research and theory about mental processes that go between experience and the human mind. Students will gather and interpret data for several simple experiments that demonstrate classic research findings in perception, learning, and cognition. Perception entails the mental processes involved in the organization and interpretation of sensory experience. Learning entails relatively permanent changes in behavior that result from experience. Cognition explains how the mind processes information, how we encode, store, and retrieve memories, and how we use information to form beliefs, make decisions, and solve problems. Prerequisite: PSY 101 or equivalent.
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Perhaps you want to be your own boss, or you enjoy out-of-the-box thinking, solving puzzles, resolving problems, and finding creative ways to address issues in the current business environment. The Entrepreneurship emphasis may be just what you are looking for. This emphasis can help you visualize and realize skills you will need to succeed in a global business environment. It enables you to craft a foundation of skills and essential knowledge to build a business from its inception and transform it into sustainable growth. You will learn how to analyze risk, address and analyze the impact of various environmental factors in the political and ethical realm, and learn to design and compile business plans. The following courses are part of the emphasis:
Undergraduate Entrepreneurship Emphasis Courses
BUS 362 Introduction to Entrepreneurship
3 Credits
This dynamic course is based on a unique model of entrepreneurial methodology developed by the University of Arizona Global Campus. Entrepreneurship encompasses imagining the unknown, taking inspired action, and embracing uncertainty to create a new future. It involves the identification, evaluation, and exploitation of opportunities to address challenges and to solve problems. Students will learn how to use imagination, creativity, innovation, and entrepreneurship to bring new ideas to fruition that inspire others. Students will create a feasible blueprint for a venture opportunity idea of their own. This course will be the beginning of the journey to becoming an entrepreneur.
BUS 433 New Business Strategy
3 Credits
This course is intended to provide prospective entrepreneurs with information and tools for evaluating opportunities for starting a new firm—how to choose markets for entry, when to enter, and what resources and capabilities it will take to enter and provide a platform for future growth. Prerequisite: BUS 362.
BUS 437 Business Plan Development
3 Credits
BUS 437 students will use prior learning to create a comprehensive business plan for a new venture. The emphasis is on using a systematic four-step method to frame business plan development activities. Each week student teams will develop one segment of the team’s business plan and receive feedback from the instructor through a game simulation. Prerequisites: BUS 362.
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Do you have an interest in learning how to lead a healthier lifestyle, exploring the benefits of behavior change, and diving into how to better manage stress? If so, the Health and Wellness emphasis may be for you! The Health and Wellness emphasis examines the dimensions of wellness and the relationship of chronic conditions to preventive measures and treatment interventions. This emphasis can help you gain skills to promote health and wellness behaviors on an individual level by evaluating lifestyle factors and developing personalized wellness programs that utilize evidenced-based theories and strategies. The following courses are a part of the emphasis:
Undergraduate Health and Wellness Emphasis Courses
HWE 200 Introduction to Health & Wellness
3 Credits
This course provides students with a holistic overview of the multi-faceted dimensions of health and wellness across the lifespan. The seven dimensions of health: Physical, social, intellectual, emotional, occupational, spiritual, and environmental are explored within the context of a wellness lifestyle.
HWE 340 Exercise & Physiology
3 Credits
This course introduces students to physiological responses to exercise in the human body. Students compare the major physiological systems (energy transfer, cardiovascular, respiratory, neuromuscular, etc.) at rest, explain the systemic adaptations that occur with acute and long-term exercise, and evaluate how these activities affect health and human performance. Students also analyze how nutrition and pharmacological aids impact athletic performance.
HWE 415 Stress Management
3 Credits
This course provides students with a basic understanding of stress management concepts including causes and effects of acute and chronic stress as well as techniques used to manage stress. Students learn about the effects of stress, analyze the relationship between stress and health, apply stress management techniques, and develop stress management programs while considering various cultural backgrounds.
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In the Real Estate Studies emphasis you’ll learn the ins and outs of a fascinating industry and prepare for examining the markets and financing methods for residential and commercial properties. Discover the many trends that influence property valuations and learn the best practices to benefit and safeguard investors. These three courses comprise the Real Estate Studies emphasis:
Undergraduate Real Estate Studies Emphasis Courses
RES 301 Principles of Real Estate
3 Credits
This course introduces students to the general principles of real estate, to include industry terminology, ethics, deeds, listing and purchase agreements, agency, contracts, and property valuation decisions. Emphasis will also be on factors impacting local and national real estate markets.
RES 325 Real Estate Practice
3 Credits
This course examines the basic job functions of real estate salespersons and brokers. Property listing, advertising, escrow, sales, and establishing a client base will be covered with practical applications for completing successful transactions.
RES 345 Legal Aspects of Real Estate
3 Credits
This course is a study of the legal system and its impact on purchase, ownership, sale, and leasing of real estate. Topics to be covered include contracts, wills, zoning, and environmental law, as well as Constitutional issues in real estate
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Courses within the Supply Chain Management area of emphasis highlight effective management of supply chain processes and information flow in order to optimize activities and costs, and successfully serve their customers. You will study individual functions of supply chain and strategic relationships among these functions, which include: purchasing, inventory control, warehousing, quality, sustainability, financial controls; importing, exporting, trade agreements, contract negotiations, and transportation. You will learn to apply the core business knowledge to managing wider organizational processes. The following three courses comprise the Supply Chain Management area of emphasis:
Undergraduate Supply Chain Management Emphasis Courses
MGT 323 Principles of Supply Chain Management
3 Credits
This course introduces supply chain management, and the related costs. It provides a systematic overview and analysis of the elements of supply chain functions in widely varying types of industries and agencies, including handling, warehousing, inventory control, and financial controls. Prerequisite: MGT 330.
MGT 370 International Supply Chain Management
3 Credits
Topics covered in this course include the government’s role in global logistics, the global logistics environment, ocean and air transportation, transportation to Canada, Mexico, and the European continent including intermediaries, documentation, insurance, exporting, and importing. Current trends in globalization will also be explored and evaluated. The role of logistics and transportation organizations in the global supply chain process will be discussed.
MGT 400 Logistics Management
3 Credits
This course is an overview of logistics management in the modern business environment. It examines financial and economic aspects of logistics and highlights the value created by logistics activities. Students will evaluate transportation and warehousing management strategies. The course takes a practical approach to logistics and applies innovative logistics principles to business situations. The course examines contemporary topics, including the role of inventory, that support the organization’s strategic goals. Prerequisite: MGT 300.
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Career Paths with a Communication Studies Degree

Our BA in Communication Studies program is designed for students who want to create, design, and share meaningful content in today’s fast-changing digital world. With a strong focus on practice over theory, students build skills in content creation, research, and communication design, and graduates will leave with a flexible, future-ready skill set and a deeper understanding of the role communication plays in a society shaped by technology, media, and human connection. Because the field of content creation is constantly evolving — and new career titles are emerging all the time — this degree equips you with adaptable skills to explore opportunities in independent professional roles, entrepreneurial ventures, and emerging content creator opportunities, as well as established careers such as Public Relations Manager, Public Relations Specialist, and Web Content Writer.

Some industries to consider include:

Digital media and entertainment
Entrepreneurship, technology, and startups
Marketing, public relations, and corporate communication
Education, health, and nonprofit advocacy
Travel, fashion, lifestyle, and sports

Skills Needed for Communication Studies

Today’s communications professional must navigate diverse media platforms, craft messages, and connect with audiences worldwide. Your online communication studies degree will help strengthen your transferable and technical skills.

Important Transferable Skills

Communication, influence, and storytelling skills
Interpersonal and intercultural communication
Critical thinking and problem-solving
Collaboration and teamwork

Important Technical Skills

Media literacy and digital content creation
Audience analysis
Research and data interpretation
Use of emerging tools, including AI-driven communication methods

Tuition and Fees

Military Students $250.00/credit

Undergraduate Courses $460.00/credit

Technology Fee¹ $115.00/course

Books and Other Class Materials¹ $125.00/average per course

Graduation Fee $150.00

Total Program Cost See UAGC Catalog²

Calculate Your Tuition

graduate student giving the thumbs up at commencement

Transfer Credits & Admissions

UAGC makes it easy to finish what you started. You can transfer approved traditional credits from accredited institutions, as well as non-traditional credit for military training, work experience, professional development, and nationally recognized prep programs. Maximizing your transfer credit helps you save time, reduce costs, and stay on track to complete your degree faster. Plus, with a $0 application fee and no standardized test requirements, getting started is simple and accessible.

Transfer to UAGC

Ready to complete your online BA in Social Science degree? Transfer your approved credits with our undergraduate transfer policy.³

Apply Now

Earn Credit for Work and Life Experience

Turn professional training, industry certifications, and exams into potential credit through Prior Learning Assessment.

Explore Prior Learning Credit

Military Service Credit

We review JST/CCAF and ACE-recommended military training for possible degree credit and map what applies to your degree plan.

Explore Military Credit Transfer

Meet Our Faculty

At UAGC, you will be guided by experienced faculty who are committed to your success and are here to support you on your journey to earning your online bachelor’s degree in communication studies. Our instructors bring academic expertise and real-world experience from media, public relations, marketing, and other communications-related sectors. With their support, you will learn from professionals who understand the complexities of the ever-changing media landscape while developing the knowledge and skills needed to thrive in today’s competitive workforce.

College of Integrative Learning

Dan Tinianow, PhD

Program Chair - Professor

A bachelor’s in Communication Studies prepares you for a wide range of opportunities in digital media, content creation, organizational communication, public relations, branding, and emerging content creator spaces. Graduates pursue roles such as Public Relations Specialist, Web Content Writer, Communication Coordinator, and Digital Media Strategist.
The discipline also supports the growing number of self-employed content creators and independent communication professionals, a segment that continues to expand globally. Recent research highlights sustained growth in entrepreneurial and independent communication work, including digital creators and solo communication practitioners.
Source: https://link.springer.com/article/10.1007/s11365-025-01129-x
With skills in storytelling, audience analysis, media literacy, and multi-platform communication, students are prepared for both established communication careers and independent professional roles.
Yes, a communication studies degree is valuable. Communication is one of the most transferable and in-demand skills across industries, and employers consistently seek professionals who can craft clear messages, engage diverse audiences, think critically, and navigate rapidly evolving digital media platforms.
Research shows that communication, critical thinking, and adaptability are among the most essential competencies in the modern workforce, especially as organizations rely more heavily on digital communication and cross-functional collaboration.
Source: https://www.sciencedirect.com/science/article/pii/S2405844023058784
This program emphasizes both foundational communication skills and the digital tools used in today’s media landscape, preparing graduates to succeed in organizational communication roles, media and content creation, public relations, and independent or entrepreneurial communication careers.
Students begin building applied communication skills from the start of the program. By the end of their second course, they develop an understanding of their personal brand, career goals, and at least one active content channel. Throughout their studies, students maintain and enhance this channel using industry-standard tools and strategies, culminating in a professional-level relaunch of one or more channels during the capstone course.
Faculty regularly update course content to reflect new developments in digital communication, emerging media formats, audience research, and AI-supported content creation. Instructors are encouraged to maintain active content channels and stay engaged through ongoing training, office hours, and professional community participation. This ensures the curriculum remains aligned with industry practices and evolving communication platforms.
This program integrates the same communication tools and platforms that professionals use in the field. Students practice podcasting, digital storytelling, short-form video production, audience engagement, and personal brand development throughout their coursework. Many instructors maintain their own content channels, bringing authentic, real-world experience into the classroom. This learn-by-doing approach helps students build a portfolio and develop practical communication competencies that are immediately applicable.
Beginning early in the program, students communicate with their chosen audience using the same content creation methods used by industry professionals. They expand their skillset across platforms through assignments involving audience analysis, storytelling, multimedia communication, digital content planning, and message strategy. The capstone course culminates in a professional relaunch of at least one content channel, demonstrating mastery of communication strategy and execution.
Students gain a blend of human communication skills and applied digital media competencies. Key skills include personal branding, audience analysis, strategic communication, multimedia content creation, storytelling, and platform-specific communication methods. Depending on a student’s goals, these may also include podcast planning, scriptwriting, audio and video recording and editing, promotions, digital marketing, and content platform management.
According to O*NET OnLine, communication-related occupations—such as Public Relations Specialists, Editors, and Media and Communication Workers—identify skills like speaking, active listening, writing, critical thinking, and digital media creation as essential competencies for success.
Source: https://www.onetonline.org/find/family?f=27
These abilities prepare graduates for a variety of communication roles within organizations as well as independent content creation and entrepreneurial communication careers.
This degree prepares graduates for communication roles within organizations as well as independent professional communication careers. Students build a versatile portfolio, develop applied experience with digital media tools, and learn how to craft compelling messages for a variety of audiences. The combination of strategic communication, media literacy, digital competency, and personal branding positions graduates for success in roles across marketing, media, public relations, content creation, and entrepreneurial communication fields.
Yes. The University of Arizona Global Campus is accredited by the WASC Senior College and University Commission (WSCUC).
The program is designed to be completed in 208 weeks. Most students finish in approximately four years and complete 120 semester credits, including major-specific coursework. UAGC’s flexible online format—one 5-week course at a time—helps students balance their studies with work and family responsibilities. Many students accelerate their degree progress by transferring eligible prior credits or prior learning experience.

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The Technology Fee covers access to University systems such as the online classroom, the Student Portal, and other academic resources. The Technology Fee and the Course Digital Materials (CDM) Fee are fully refundable if a student does not attend beyond Day 3 of a course (Week 3 if covered under the University of Arizona Global Campus Promise Refund Schedule). After this time, the fee becomes non-refundable. Students are charged the Technology Fee for repeated coursework. Students are not charged the CDM fee for repeated coursework if previously charged.

Keep in mind that this figure doesn’t factor in any potential discounts, partner benefits, or impact of accepted transfer credits, if eligible.

The transferability of credits is subject to the University of Arizona Global Campus transfer credit policies and requires the submission of official transcripts. The official transcripts will be evaluated by the Registrar’s Office to determine the credits that will officially apply toward a UAGC degree program. Credits must be earned at the same degree level in order to be applied. Additional restrictions may apply. See the UAGC Academic Catalog for full undergraduate and graduate transfer policies.

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Source: Cieślik, J., Dvouletý, O., & van Stel, A. (2025). Expansion and job creation strategies in different solo self-employment segments. International Entrepreneurship and Management Journal, 21, Article 91. Retrieved October 15, 2025, from https://doi.org/10.1007/s11365-025-01129-x

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Source: Poláková, M., Horváthová Suleimanová, J., Madzík, P., Copuš, L., Molnárová, I., & Polednová, J. (2023). Soft skills and their importance in the labour market under the conditions of Industry 5.0. Heliyon, 9, Article e18670. Retrieved October 15, 2025, from https://doi.org/10.1016/j.heliyon.2023.e18670

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About the Communication Studies Degree

What You'll Learn

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Why Choose UAGC

Communication Studies Degree Courses

Year 1

GEN 101 Developing Skills & Strategies for Success

GEN 102 Digital Fluency for Life & the Workplace

GEN 103 Information Literacy

ENG 121 English Composition I

ENG 225 Introduction to Film

PHI 103 Informal Logic

PHI 208 Ethics & Moral Reasoning

ENG 122 English Composition II

COM 200 Interpersonal Communication

HIS 206 United States History II

Year 2

SSC 101 Introduction to Social Science

SCI 207 Our Dependence upon the Environment

MAT 222 Intermediate Algebra

GEN 499 General Education Capstone

COM 101 Introduction to Communication

COM 150 Foundations of Digital Presence

COM 345 Media Writing for Communication

COM 327 Visual Communication

COM 355 Technology & Communication

COM 370 Intercultural Communication

Year 3

BUS 352 e-Business

COM 377 Research and Methods in Communication

COM 412 Advanced Message Design and Creation

COM 333 Ethics in Communication

BUS 362 Introduction to Entrepreneurship

COM 480 Communication Studies Capstone

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Year 4

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Customize Your Bachelor of Arts in Communication Studies with UAGC Emphases

Business Economics Emphasis

Undergraduate Business Economics Emphasis Courses

ECO 320 International Economics

ECO 406 Business Cycles & Growth

ECO 408 Managerial Economics

Cognitive Studies Emphasis

Undergraduate Cognitive Studies Emphasis Courses

EDU 411 Reading & Cognition

PSY 317 Cognitive Functioning in the Elderly

PSY 323 Perception, Learning, & Cognition

Entrepreneurship Emphasis

Undergraduate Entrepreneurship Emphasis Courses

BUS 362 Introduction to Entrepreneurship

BUS 433 New Business Strategy

BUS 437 Business Plan Development

Health and Wellness Emphasis

Undergraduate Health and Wellness Emphasis Courses

HWE 200 Introduction to Health & Wellness

HWE 340 Exercise & Physiology

HWE 415 Stress Management

Real Estate Studies Emphasis

Undergraduate Real Estate Studies Emphasis Courses

RES 301 Principles of Real Estate

RES 325 Real Estate Practice

RES 345 Legal Aspects of Real Estate

Supply Chain Management Emphasis

Undergraduate Supply Chain Management Emphasis Courses

MGT 323 Principles of Supply Chain Management

MGT 370 International Supply Chain Management

MGT 400 Logistics Management

Career Paths with a Communication Studies Degree

Skills Needed for Communication Studies

Transfer Credits & Admissions