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This program requires you to be a current licensed registered nurse. Please check out other programs to reach your education goals such as the BA in Health and Wellness.

What is a Bachelor of Arts in Marketing?

Marketing bridges the gap between businesses and potential customers as it is centered around creativity, problem-solving, and educating potential customers about your product and service. When you earn a bachelor’s in marketing online from the Forbes School of Business and Technology® at the University of Arizona Global Campus, you will be equipped with the skills needed to identify, anticipate, maintain, and satisfy customer needs and wants. By addressing these needs properly, you can successfully create interest and demand for a business’s product or service and help companies build and maintain relationships with their clients and customers.

Accelerated 5- to 6-week courses
Transfer up to 90 approved credits
1 course at a time
$0 Application Fee

Take the Next Step

Learn more about how to get started in your degree program.

Degree Completion Journey

Your coursework will cover business topics such as management, communications, economics, market research, consumer behavior, advertising, digital marketing, and marketing strategy. Additionally, your marketing degree will prepare you for a post-graduate career with a capstone course in which you will design your own strategic marketing plan for a product or service.

1

Freshman Year

  • In today’s modern business world, professionals must have an understanding of the connection between organizational, leadership, and career success. Get ready to learn the foundational skills necessary for success, both as a Forbes School of Business and Technology student, as well as an organizational leader in a variety of settings. The focus of this course will be on understanding leadership as a highly valued commodity, developing leadership skills and styles, and using effective leadership skills to meet organizational objectives. Additionally, you will be introduced to the many learning resources available to the University of Arizona Global Campus students to support their academic success. This course is not available for non-degree seeking students and is not available as an elective.

  • Learn and use key, practical skills that are applicable at home, at work, and in all UAGC courses! As UAGC students progress in their academic journey, strategies for personal, professional, and academic success continue to develop. This introductory course takes a two-pronged approach to setting students on a path to success. It merges fundamental informational literacy concepts with essential resources and skills that prepare students for college and career. Students learn how to identify, locate, evaluate, apply, and acknowledge information obtained through UAGC Library databases and internet search engines. By applying the research process, students sharpen critical thinking skills and learn to use information ethically. The final project is a practical and relevant opportunity for students to apply their learning in personally, professionally, and academically meaningful ways.

  • This course will help students gain knowledge and skills required for achieving computer and digital literacy in the twenty-first century and introduce students to information technology in three levels: basic understanding; practical applications; and implications for their lives, world, and future. Students will use operating system software, the Internet, and productivity software (word processing, spreadsheet, presentation graphics, etc.).

  • In today’s modern business world, professionals must excel in verbal, written, and visual business communication practices, including electronic and in-person communication. Almost every job posting includes a requirement for proficiency in verbal and written communication. As a result, to move up in one’s career, it is a critical necessity to develop these essential employability skills. In this course, students will learn the techniques of effective and appropriate business and professional communications for speech, video presentations, emails, PowerPoints, Web content, professional networking, and visual representations of data and be able to apply these techniques to all professional and business communications.

  • This course examines the application of business and literacy concepts and theories through the lens of business people in film. Different approaches to analyzing film structure will be utilized. Students will learn key business behaviors and techniques related to leadership, management, ethics, and entrepreneurship.

  • This course is designed to enable students to develop competence in analyzing, organizing, and developing ideas. Additionally, students will locate and use library resources to support ideas, and to adapt their writing to various audiences. The course focuses on instruction and practice in writing and critical reading.

  • This course provides instruction and practice in writing clear, logical, and persuasive documents for business. Students will engage with the instructor, colleagues, course materials, and additional resources to explore the role of writing in business, to engage in the steps of the writing process, and to practice common forms of business writing. Prerequisite: Successful completion of ENG 121 or equivalent with a grade of “C-” or better.

  • In this course, students will examine various ethical theories, economic concepts, and business paradigms. These examinations will serve as the foundation for the analysis of moral problems in business. Students will explore the ethical challenges and dilemmas facing decision makers in business organizations. Students will also consider their own stake in the market as consumers, employees, managers, or small business owners. 

  • This course is a study of correct and incorrect reasoning involved in everyday activities. The fundamentals of language and argument, deductive and inductive reasoning and other aspects of practical reasoning are examined. 

  • A survey of government at the national level. Emphasis is placed on the constitutional basis of American government, federalism, the sources and forms of political behavior, the operation of the three branches of government, and the making of national policy.

2

Sophomore Year

  • Students explore culture in its role of guiding human behavior and providing social order, structure, and stability for individuals and groups of people. Culture is presented as a system of adaptation involving beliefs, behavior, language, customs, socio/political strategies, traditions, and technology that evolve over time. Recommended prerequisite: ENG 122.

  • In this course, learners deepen their understanding of the importance of natural resources to mankind. Students explore physical, biological, and ecological principles, examine how human alterations affect the environment, and reflect on the controversies surrounding various approaches to addressing environmental problems and the steps some communities have taken to address these challenges.

  • In this course students will explore a wider range of Algebra topics beyond the introductory level. Topics will include polynomials, functions, rational expressions, systems of equations and inequalities, operations with radicals, and quadratic equations. Emphasis will be placed on developing an awareness of the use of mathematics as it exists in the world today.

  • This course provides students with a cumulative and integrative learning experience grounded in their general education experience. Through the study of selected interdisciplinary topics and course-embedded assessments students will demonstrate mastery of essential competencies and application of different ways of knowing. Students will apply the general education principles informed by ethical and critical sensibility and provide evidence of growth in acquiring the habits of active citizenship. A minimum grade of “C – “ is required to meet course requirements. Prerequisite: 75 completed credits or permission of the student’s college or dean.

  • This course presents an introduction to management theory and practice, including the inter-relatedness that the planning, organizing, leading, and controlling functions play in the multicultural, technology-driven, and global organizations of the 21st century. The emphasis is on the application of management theory to real-life situations in the workplace.

  • Every aspect of contemporary business communications — from determining what information to communicate to processing information and sharing it — depends on technology. Students will learn to compose, format, and manage business letters, memos, reports, email, and resumes. Students will use software to access information and to evaluate the quality of the information they receive. Students will create electronic presentations to communicate information.

  • The methods used by producers of goods and services to determine and satisfy the wants of society. An examination of external and internal environments that impact marketing decisions, the basic elements of a marketing program, and issues in ethics and social responsibility.

  • This course is designed to introduce students to the field of advertising as a promotional force with emphasis on institutions, planning, strategic practices, and tactical decisions made by advertising executives. It will also explore the various career opportunities including account executive, media buying, copywriting, production, and research.

  • This course is a practical introduction to the concepts to the fields of statistics and its many applications in Descriptive statistics, Hypothesis testing, ANOVA, and Regression for business administration students with emphasis on Excel’s tools for statistical analysis. Prerequisite: Fulfillment of Quantitative Reasoning Core Competency.

  • Study and analysis of the marketing information system. Includes the organizational characteristics of marketing research, basic tools and procedures, and management science applications.

  • Introduction to the legal environment of business in the United States. Examination of the Constitution, administrative law, contracts, agency, and the protection of competition, consumers, employees, investors, the environment, and international trade.

3

Junior Year

  • This course illustrates the psychological, socio-cultural, and decision-making aspects of consumer 
    behavior. Students study behavioral concepts, motivation, and the role of consumer behavior in our society.

  • Introduction to the theory of consumer equilibrium, market structure, and wage determination. Recommended prerequisites: Fulfillment of the General Education Critical Thinking competency, Quantitative Reasoning Core competency, and Digital Literacy competency. (Equivalent to ECO 308).

  • Examination of cultural, economic, and political factors that affect marketing of goods and services worldwide. Emphasis is on adapting the marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of firms operation within these markets are also examined.

  • This course is designed to reinforce the concept of integrated marketing communications (IMC). It aims to increase students' understanding of the planning, implementation, and evaluation process of an IMC campaign. Particular emphasis is on the integration of key elements of the marketing communication mix (e.g., advertising, promotion, direct marketing, interactive marketing, PR and publicity, etc.). Students will also learn how different types of media are employed in IMC. Prerequisite: BUS 330.

  • Introduction to the principles and procedures of general financial accounting with an emphasis on reporting to individuals outside the organization. Development of accounting reports on an accrual basis. Students who successfully complete ACC 205 may waive ACC 201, in approved circumstances.

  • This course encompasses fundamental financial concepts and analysis. Students will learn to evaluate the financial performance of a company and analyze key financial ratios. The course will enable students to calculate the present and future value of assets using the concept of the time value of money. Additionally, the course will cover the value and risk of companies, the relationship between risk and return, and the meaning of the weighted average cost of capital. The course is designed to equip students with the technological and analytical tools they need to help businesses make sound financial decisions. Prerequisites: ACC 205 or ACC 208 or ACC 281 and fulfillment of the Quantitative Reasoning Core Competency. (Equivalent to BUS 320.)

  • This course is designed to provide the theoretical understanding of the digital marketplace necessary to adapt to its many changes, while also equipping students with the skills they will need to perform vital functions of digital marketing. Prerequisite: BUS 330.

  • This course is designed to bring together marketing knowledge gained throughout the entire program. Students will demonstrate a mastery of marketing components by designing and developing a strategic marketing plan for a product or service. The plan will reflect an understanding of the real-world problems by offering realistic solutions to business-to-business markets as well as domestic and global markets. Students will formulate the marketing plan sustainably and responsibly by evaluating various concepts such as consumer behavior, environmental analysis, market research, marketing mix (product, price, place, promotion), and digital and social marketing practices. Prerequisites: GEN 499. This course must be taken last in the program.

4

Senior Year

Program Requirements
Credit Breakdowns
General Education
43*
Credits
Major Credit Requirements
45*
Credits
Electives from Your Emphasis
35
Credits
Total Credits
120
Credits

To earn your Bachelor of Arts in Marketing at the University of Arizona Global Campus, you must complete 120 credits. You will need to complete 30 upper-division credits, of which 18 credits must be from the major program. A total of 30 credits must be completed at Global Campus to meet the residency requirement. You may be able to transfer up to 90 approved credits from community colleges, other previous college coursework, or other life experiences such as military service or job training toward your degree.

*In this program, 3 credits from the major may also satisfy General Education requirements.

Special Terms and Conditions

Successful completion of this program by itself does not provide licensure or certification in any state, regardless of concentration or specialization. Students seeking licensure or certification in a particular profession are strongly encouraged to research the requirements prior to enrollment carefully. Requirements may vary by state. Global Campus does not guarantee that any professional organization will accept a graduate’s application to sit for any exam for professional certification.

Certain degree programs may not be available in all states.

While UAGC does not collect applicant criminal background, certain criminal histories may prevent students from obtaining licensure, certification, or employment in their chosen field of study.

Customize Your Bachelor of Arts in Marketing with UAGC Emphases

An emphasis provides you with additional opportunities to broaden and enrich your education that is distinct from and enhances your major. It may be taken to expand career options, prepare for graduate study, or simply explore in greater depth an area different from your major. An emphasis consists of 9 to 12 credits.
  • Do you have an interest in studying important questions like how a country builds wealth and what policies help economies grow? If so, the Business Economics emphasis may be for you! This emphasis provides the critical knowledge you need to understand the impact of the economy on businesses, individuals, and the global community. Learning economic concepts will assist you in understanding how to analyze scarce resources, how to structure effective consumer incentives, and how public policies may impact an economy. Finally, the Business Economics emphasis includes topics such as profit maximization, international trade, and how to solve contemporary business problems in a global environment. The following courses are a part of the emphasis:

    Undergraduate Business Economics Emphasis Courses

    ECO 320 International Economics

    3 Credits

    This course will focus on the global environment of firms with particular emphasis on economic variables such as GDP, inflation, interest rates, and exchange rates. Topics include international trade, international finance, and regional issues in the global economy.

    ECO 406 Business Cycles & Growth

    3 Credits

    Topics include analysis of economic fluctuations and their impact on corporations and consumers; different explanations for business cycles; monetary and fiscal policy for stabilizing economic fluctuations; effects of public debt, investment, employment and trade policy on economic growth. Prerequisite: ECO 203.

    ECO 408 Managerial Economics

    3 Credits

    This course will focus on the application of economic principles and analyses to contemporary business problems and managerial decision making. Emphasis will be given to price and production decision making for profit maximization, investment decision making for a new project, strategic decision making in various business situations, and decision making with risks and uncertainty. Prerequisite: ECO 204.

    Learn More

  • The Cognitive Studies emphasis is designed to introduce you to the study of the brain and how we learn, solve problems, and make decisions. You will discover the unique needs of learners with cognitive delays, as well as programs to address those needs. You will also learn to identify changes in brain development over time and analyze their impact on cognitive functions.

    Undergraduate Cognitive Studies Emphasis Courses

    EDU 411 Reading & Cognition

    3 Credits

    The task of learning to read is a very complex process involving the application of perceptual, sensory, linguistic, and cognitive skills to making meaning of text. Exploration of the specific cognitive functions that are applied while reading and strategies supporting reading instruction and reading comprehension skills will be addressed. The implications of digital media on reading skills will also be explored in this course.

    PSY 317 Cognitive Functioning in the Elderly

    3 Credits

    This course will introduce changes both cognitively and physically, that occur in both healthy and pathological aging. This course will emphasize changes in functioning, learning, language-processing, decision-making, memory, and reasoning in older adults Prerequisite: PSY 101 or equivalent.

    PSY 323 Perception, Learning, & Cognition

    3 Credits

    Students will study research and theory about mental processes that go between experience and the human mind. Students will gather and interpret data for several simple experiments that demonstrate classic research findings in perception, learning, and cognition. Perception entails the mental processes involved in the organization and interpretation of sensory experience. Learning entails relatively permanent changes in behavior that result from experience. Cognition explains how the mind processes information, how we encode, store, and retrieve memories, and how we use information to form beliefs, make decisions, and solve problems. Prerequisite: PSY 101 or equivalent.

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  • Perhaps you want to be your own boss, or you enjoy out-of-the-box thinking, solving puzzles, resolving problems, and finding creative ways to address issues in the current business environment. The Entrepreneurship emphasis may be just what you are looking for. This emphasis can help you visualize and realize skills you will need to succeed in a global business environment. It enables you to craft a foundation of skills and essential knowledge to build a business from its inception and transform it into sustainable growth. You will learn how to analyze risk, address and analyze the impact of various environmental factors in the political and ethical realm, and learn to design and compile business plans. The following courses are part of the emphasis:

    Undergraduate Entrepreneurship Emphasis Courses

    BUS 362 Introduction to Entrepreneurship

    3 Credits

    This dynamic course is based on a unique model of entrepreneurial methodology developed by Forbes School of Business and Technology at the University of Arizona Global Campus. Entrepreneurship encompasses imagining the unknown, taking inspired action, and embracing uncertainty to create a new future. It involves the identification, evaluation, and exploitation of opportunities to address challenges and to solve problems. Students will learn how to use imagination, creativity, innovation, and entrepreneurship to bring new ideas to fruition that inspire others. Students will create a feasible blueprint for a venture opportunity idea of their own. This course will be the beginning of the journey to becoming an entrepreneur.

    BUS 433 New Business Strategy

    3 Credits

    This course is intended to provide prospective entrepreneurs with information and tools for evaluating opportunities for starting a new firm—how to choose markets for entry, when to enter, and what resources and capabilities it will take to enter and provide a platform for future growth. Prerequisite: BUS 362.

    BUS 437 Business Plan Development

    3 Credits

    BUS 437 students will use prior learning to create a comprehensive business plan for a new venture. The emphasis is on using a systematic four-step method to frame business plan development activities. Each week student teams will develop one segment of the team’s business plan and receive feedback from the instructor through a game simulation. Prerequisites: BUS 362.

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  • Do you have an interest in learning how to lead a healthier lifestyle, exploring the benefits of behavior change, and diving into how to better manage stress? If so, the Health and Wellness emphasis may be for you! The Health and Wellness emphasis examines the dimensions of wellness and the relationship of chronic conditions to preventive measures and treatment interventions. This emphasis can help you gain skills to promote health and wellness behaviors on an individual level by evaluating lifestyle factors and developing personalized wellness programs that utilize evidenced-based theories and strategies. The following courses are a part of the emphasis:

    Undergraduate Health and Wellness Emphasis Courses

    HWE 200 Introduction to Health & Wellness

    3 Credits

    This course provides students with a holistic overview of the multi-faceted dimensions of health and wellness across the lifespan. The seven dimensions of health: Physical, social, intellectual, emotional, occupational, spiritual, and environmental are explored within the context of a wellness lifestyle.

    HWE 340 Exercise & Physiology

    3 Credits

    This course introduces students to physiological responses to exercise in the human body. Students compare the major physiological systems (energy transfer, cardiovascular, respiratory, neuromuscular, etc.) at rest, explain the systemic adaptations that occur with acute and long-term exercise, and evaluate how these activities affect health and human performance. Students also analyze how nutrition and pharmacological aids impact athletic performance.

    HWE 415 Stress Management

    3 Credits

    This course provides students with a basic understanding of stress management concepts including causes and effects of acute and chronic stress as well as techniques used to manage stress. Students learn about the effects of stress, analyze the relationship between stress and health, apply stress management techniques, and develop stress management programs while considering various cultural backgrounds.

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  • In the Real Estate Studies emphasis you’ll learn the ins and outs of a fascinating industry and prepare for examining the markets and financing methods for residential and commercial properties. Discover the many trends that influence property valuations and learn the best practices to benefit and safeguard investors. These three courses comprise the Real Estate Studies emphasis:

    Undergraduate Real Estate Studies Emphasis Courses

    RES 301 Principles of Real Estate

    3 Credits

    This course introduces students to the general principles of real estate, to include industry terminology, ethics, deeds, listing and purchase agreements, agency, contracts, and property valuation decisions. Emphasis will also be on factors impacting local and national real estate markets.

    RES 325 Real Estate Practice

    3 Credits

    This course examines the basic job functions of real estate salespersons and brokers. Property listing, advertising, escrow, sales, and establishing a client base will be covered with practical applications for completing successful transactions.

    RES 345 Legal Aspects of Real Estate

    3 Credits

    This course is a study of the legal system and its impact on purchase, ownership, sale, and leasing of real estate. Topics to be covered include contracts, wills, zoning, and environmental law, as well as Constitutional issues in real estate

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  • Courses within the Supply Chain Management area of emphasis highlight effective management of supply chain processes and information flow in order to optimize activities and costs, and successfully serve their customers. You will study individual functions of supply chain and strategic relationships among these functions, which include: purchasing, inventory control, warehousing, quality, sustainability, financial controls; importing, exporting, trade agreements, contract negotiations, and transportation. You will learn to apply the core business knowledge to managing wider organizational processes. The following three courses comprise the Supply Chain Management area of emphasis:

    Undergraduate Supply Chain Management Emphasis Courses

    MGT 323 Principles of Supply Chain Management

    3 Credits

    This course introduces supply chain management, and the related costs. It provides a systematic overview and analysis of the elements of supply chain functions in widely varying types of industries and agencies, including handling, warehousing, inventory control, and financial controls. Prerequisite: MGT 330.

    MGT 370 International Supply Chain Management

    3 Credits

    Topics covered in this course include the government’s role in global logistics, the global logistics environment, ocean and air transportation, transportation to Canada, Mexico, and the European continent including intermediaries, documentation, insurance, exporting, and importing. Current trends in globalization will also be explored and evaluated. The role of logistics and transportation organizations in the global supply chain process will be discussed.

    MGT 400 Logistics Management

    3 Credits

    This course is an overview of logistics management in the modern business environment. It examines financial and economic aspects of logistics and highlights the value created by logistics activities. Students will evaluate transportation and warehousing management strategies. The course takes a practical approach to logistics and applies innovative logistics principles to business situations. The course examines contemporary topics, including the role of inventory, that support the organization’s strategic goals. Prerequisite: MGT 300.

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Careers in Marketing

When you complete your Bachelor of Arts in Marketing degree program, you’ll possess the skills and knowledge to make an impact in the marketing field. Just a few of the opportunities you might consider include:

 

  • Sales Representative
  • Marketing Coordinator
  • Communications Specialist
  • Account Manager
  • Advertising Manager
  • Marketing Manager
  • Brand Manager
  • Market Research Analyst
  • Market Research Consultant
  • Sales manager
People in a meeting People in a meeting

Other Degrees That May Interest You

The University of Arizona Global Campus offers a wide range of degree programs to prepare you for today’s most competitive industries. Explore these programs to find the right path for your life and career.

Online Degree in Marketing – Why Choose UAGC?

Experience an online classroom that can give you the flexibility to create your schedule so that you can complete your coursework more efficiently. Having a flexible online classroom can help you pursue your degree in marketing at any stage in your life, giving you more motivation to start back on the path to a higher education. At the University of Arizona Global Campus, you will be given access to 24/7 online support and service along with the necessary tools and technology for you to successfully complete your marketing degree online.

How Long Does It Take to Earn an Online Degree in Marketing?

Having the flexibility to stick to your schedule while taking online classes is a benefit that often gets overlooked. Depending upon your level of dedication, the time it takes to complete your online marketing degree can vary. With that being said, those who pursue a bachelor’s degree in marketing as a full-time student can expect to complete the program within four years.

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Are you currently a licensed RN?

This program requires you to be a current licensed registered nurse. Please check out other programs to reach your education goals such as the BA in Health and Wellness.