Avisha Sadeghinejad, DBA, MBA
Dr. Avisha Sadeghinejad is a Program Chair and Professor at the Forbes School of Business and Technology at the University of Arizona Global Campus (UAGC). She holds a Doctoral degree in Business Administration with a specialization in marketing from Golden Gate University. Dr. Sadeghinejad also holds an MBA and a Bachelor of Science in Mathematics from Sharif University of Technology, and the Digital Marketing Analytics certificate from the University of Illinois at Urbana-Champaign, as well as the Certified e-Marketing, and Certified Social Marketing Associate certifications from the eMarketing Association.
Dr. Sadeghinejad has several years of global industry experience. She has worked as the marketing officer at a startup company where she developed and implemented the company’s strategic marketing plan with an emphasis on email marketing, video-email marketing, and marketing automation. In addition, she spent several years in the food industry where she practiced brand management, strategic marketing, market research, and market analysis. Also, as a consumer behavior consultant, she pioneered her company’s first customer advocacy program. A few well-known global brands that she handled are Nestlé® of Switzerland, NUK® of Germany, and Familia® of Switzerland.
At the Forbes School of Business and Technology and along with teaching, she has led the development of the BA in Marketing (BAM), and the MA in Marketing (MAM) programs, and has designed and developed several graduate and undergraduate courses with an innovative and engaging approach. Some of her course designs have won awards from the Association for Distance Education and Independent Learning (ADEIL), and the International E-Learning Association (iELA).
Dr. Sadeghinejad has published several articles and book chapters. She also served as a member of the UAGC Faculty Council where she represented the Department of Professional Studies. Currently, she serves the Center for Women’s Leadership at the Forbes School of Business and Technology as an Advisory Council member.
Living and working in a few different countries has shown Dr. Sadeghinejad that the world is all about diversity and that being open-minded, and welcoming is the key to true happiness. “For a teacher, every day is different. When you teach, you are also constantly learning, and that is the beauty of this career in my opinion. I believe that passion and enthusiasm are contagious. If you are a teacher who is passionate about learning, you always learn with and from your students which helps them develop this passion by example”. For her students, she gives this advice: “Knowledge is the most precious treasure you can ever collect, so learn at least one new thing every day”.
In her free time, she enjoys spending time with her family, cooking, gardening, reading books, and practicing piano, and Persian calligraphy.