The University of Arizona Global Campus Library has lots of convenient tools that let you conduct broad searches across many different subject areas all at once, to increase the chances that you will find what you are looking for when conducting research.

Professors, contributors, and industry practitioners, Dr. Avisha Sadeghinejad and Bill Davis serve the University of Arizona Global Campus student body. Their marketing experiences have taken them various places and earned them numerous distinctions, such as Avisha’s Certified eMarketing Associate (CeMA) and Certified Social Marketing Associate (SCMA) certifications, and Bill‘s recent Outstanding Achievement in Teaching Award. Now, the two professors take time to answer some of our burning questions about what a successful marketing career looks like.

Change is good, people like to tell us. Change is healthy.

When is the last time you tried sell someone on an idea, product, service, or cause? What was your goal, and were you successful? 

As you presented and persuaded, were you able to recognize what the objections were to your idea, and were you able to overcome them to be successful with your pitch? 

When presenting someone with an idea, you should always be prepared to handle objections. But what exactly is an objection, and what’s the best approach to manage an objection? 

The path to success may have taken unexpected turns for the Chief Operating Officer at the University of Arizona Global Campus, but Katie Scheie has enjoyed every surprising curve her journey has taken. From growing up and tough decisions to hard work and innovation, Katie shares what keeps her life centered while she continues striving for more.

Organizations are fluid and dynamic. They are social structures with individuals at their very core. Knowing an organizational dynamic is impossible without getting to know what type of behavioral traits, personality characteristics, and individual differences are involved. Managers are just one of the layers within the organizational structure. Organizations and industries are in continuous change cycles. Technological, economic, competitive, and government forces are just some of the forces that create trigger events that cause leaders to create developmental or transitional changes.

As another exciting baseball season nears its conclusion, we couldn’t help but notice that there are many lessons from baseball that easily translate to business success. During the game, managers display their leadership styles. Successful managers often are transparent, open,  authentic, and serve as positive role models who lead by example. We see how they connect, inspire, influence, motivate, and improve people’s performance. Their technical, conceptual, and interpersonal skills are evident.

As a student or professional, you may know the feeling of dread that leads up to due dates for important assignments or presentations. It can be an anxiety-inducing time that may lead you to ask yourself, “If I am not going to nail this presentation or get a 100% on this paper, what’s the point?” If this has ever crossed your mind, you may be experiencing imposter syndrome (also called imposter phenomenon by psychologists). 

“When you are at your weakest, you have to be at your strongest.” 

These wise words spoken by Dr. William Woods’ father have been a consistent reminder of how the lead faculty for the Master of Arts in the Organizational Management Program at the University of Arizona Global Campus should live his life and remain strong during some of his most challenging moments.