BUS Business Courses at Global Campus

In this course, students will be introduced to the skills and methodologies CEOs and Investors in the world use to lead, set strategy, and make capital allocation decisions to generate returns. This course will also include practical application of stock picking techniques of investors. Weekly case studies will be used to analyze specific companies, their leaders, their strategies, and their results. Recommended prerequisite: BUS 592 Financial Business Overview.

This course investigates behavioral factors that affect modern organizations and their management. Topics include group and team dynamics, organizational structure, motivation, leadership, power, and change management.

This course provides a comprehensive exploration of modern project management as an essential business process integrated across all organizational functions. It emphasizes the evolution of project management from a niche discipline to a critical enterprise-wide strategy, supported by real-world examples from various industries. Students will develop both behavioral and technical competencies through topics ranging from organizational behavior to project planning, cost control, and procurement. This course can help students with the tools and insights necessary to lead and support successful project initiatives.

This course examines the marketing function, focusing on the managerial application of marketing tools and methodology. Emphasis is placed on marketing decisions associated with allocating organizational resources including: product development and design, pricing, promotional strategies, and distribution-based activities. Course coverage includes the marketing concept, buyer psychology, strategic planning and implementation of marketing plans.

This course provides a high-level learning experience that involves the analysis of leadership skills, models and practices, organizational settings, team development, global markets, and cultural factors impacting leadership. Students will focus on ethical considerations impacting leaders within modern organizations nationally and internationally. Students will utilize communication technologies to demonstrate communication skills useful to leaders.

The Global Marketing course develops a comprehensive understanding of global competition. It focuses on the managerial application of marketing tools and methodology utilized in gaining global competitive advantage and creating socially responsible marketing strategies. It covers the analysis of various environmental forces in the global arena such as economic environment, political, legal, and regulatory climates, as well as trade, cultural and social environments. Emphasis is placed on tools and tactics used in the development of a successful global marketing plan including information systems, market research, segmentation, targeting and positioning, various global marketing strategies, and the four major components of a marketing plan: products and brand, price, channels of distribution, and promotion.

The Law and Ethics in the Business Environment course covers major areas of legal regulation, including anti-trust, consumer protection, employment and labor law, intellectual property law, environmental regulations, securities and contract laws. While studying the laws, students will be acquainted with ethical decision-making tools to enhance ethical thinking and problem solving in both domestic and international contemporary business settings. Emphasis is placed on active, experiential application of legal and ethical reasoning and analysis as applied in diverse cultural environments.

The Data and Decision Analytics course will provide students with the knowledge of how data influences decision making in modern organizations. Students will become familiar with a variety of business intelligence skills including data collection, data organization, analytical methods that lead to practical application. Students will explore data sets and how to use that data to make operational and strategic decisions. Prerequisite: BUS 592.

The Global Economics and Political Influence (featuring Steve Forbes) course introduces skills and perspective necessary to understand domestic and international macroeconomic events.  The course will provide an overview of macroeconomic topics including, unemployment, inflation, money supply, and the tools employed by the Federal Reserve System and the federal government to create and implement monetary and fiscal policies.  This course will also include international trade and the foreign exchange markets.  Finally, real life important policy debates such as government spending and taxes, social security, the role of government with contrasting views from Keynes and Hayek, and the importance of a sound money system will be critically explored. Prerequisite: BUS 592.