BUS Business Courses at Global Campus

This course is designed to provide the theoretical understanding of the digital marketplace necessary to adapt to its many changes, while also equipping students with the skills they will need to perform vital functions of digital marketing. Prerequisite: BUS 330.

This course is designed to bring together the knowledge gained through the entire program and permits the student to demonstrate mastery in the various course competencies. Students are expected to apply and integrate a variety of skills, tools, and knowledge to assess real-world problems offering realistic solutions. Students will analyze, design, implement, and document an appropriate solution for a capstone project. The project should exemplify the student’s ability to apply program outcomes. Prerequisites: GEN 499. This course must be taken last in the program. 

This course is intended to provide prospective entrepreneurs with information and tools for evaluating opportunities for starting a new firm—how to choose markets for entry, when to enter, and what resources and capabilities it will take to enter and provide a platform for future growth. 

This course reviews the fundamentals of wage and salary programs, including conducting salary surveys, defining compensable factors, adjusting pay structures, evaluating pay differentials, and relating pay to performance. Benefit programs and related employee incentive and service programs are also covered. Prerequisite: BUS 303.

This course incorporates the concepts and practices of entrepreneurial methodology in developing the framework for a small business venture based on each student's individual entrepreneurial desires and goals. The course provides students with a unique opportunity for engaging in the practice of entrepreneurship that focuses on the creation of a feasible working prototype for an actual small business venture. Students will explore the application of sound management practices related to strategic planning, operating, financing, and launching a small business venture or operating family-owned and managed companies or privately-held firms. Prerequisite: BUS 362 (Completion of BUS 365, BUS 368, & BUS 433 recommended).

BUS 437 students will use prior learning to create a comprehensive business plan for a new venture. The emphasis is on using a systematic four-step method to frame business plan development activities. Each week student teams will develop one segment of the team’s business plan and receive feedback from the instructor through a game simulation. 

The purpose of this course is to provide an in-depth understanding of the issues and considerations in the pricing of retail products, illustrate the role of pricing and product management in achieving strategic retail business goals, and demonstrate the link between pricing and product management within the context of the marketing mix within the marketing management process. Prerequisites: ECO 204 and SRV 340.

This course addresses the central issues of retailing business while emphasizing issues related to channel options available to the final consumer. The course features concepts applied to both store based (e.g., specialty store, department store, multi-unit retail) and non-store based (e.g., Internet and catalog) retailing channels.

This course presents quality procedures and concepts for enhancing goods, services, and the entire business environment. Students will learn to view quality as the result of customer-focused processes. Tools to manage these processes focus on designing, monitoring, controlling, and improving the inputs, activities, and outputs involved in all business activities.

Students analyze production control requirements as applied to both “push” and “pull” production environments. Students will gain an understanding of the strategic issues and practical applications related to forecasting, planning, scheduling, and managing operations with regard to the important relationship between the supply chain and production control. Students further learn how data is captured and utilized in the production of goods and services.