This course introduces entrepreneurship as a dynamic, practice-based discipline grounded in opportunity recognition, innovation, and value creation. Building on foundational entrepreneurial methodology, students explore how modern entrepreneurs operate within digitally enabled, data-driven, and globally connected environments.
Emphasizing real-world application, the course integrates contemporary entrepreneurial practices such as digital platforms, AI-enabled decision-making, lean startup methods, financial modeling, and scalable business design. Students will examine how entrepreneurs identify opportunities, validate ideas, design business models, and secure resources while navigating uncertainty, risk, and rapid market change.
Designed for working professionals across accounting, business, and information systems, the course connects entrepreneurial thinking to organizational innovation, intrapreneurship, and career advancement. Students will develop a venture concept and produce a comprehensive, data-informed feasibility blueprint that incorporates financial, operational, and strategic considerations.