Promote yourself and your education. Through the Marketing Specialization, you will discover many strategies and ideas, from traditional to non-traditional, used by some of today's most successful marketing professionals. Through specific courses within the Marketing Specialization, you will build on your business competency. Through applications and online courses, you will be able to stay connected, improve your skill set, and apply lessons in real-time to your marketing efforts. Your specialization may require prerequisite course work. Please talk to your advisor for more information.

Program Disclosures

BUS 695 Marketing Seminar MKT 640 Brand Publishing

To achieve your MBA in Marketing, you must complete these three (3), three (3) credit courses of the Marketing Specialization in addition to the core MBA courses.

An MBA in Marketing is a Master's degree in Business Administration that focuses on advanced study in marketing topics like branding, research, and consumer behavior. Common areas of learning within a Marketing MBA include marketing management, consumer and brand strategies, marketing and media strategies, global marketing, accounting and finance, market research, forecasting, statistics, and communication. Graduates with an MBA in Marketing may consider pursuing careers such as product managers, marketing executives, managers, and consultants in corporate, nonprofit, government, and other marketing environments.