Strategic Communication Emphasis

Do you have an interest in communicating more effectively within your community and in the workplace? The emphasis in Strategic Communication will acquaint you with modern communication tools and techniques, including theories and methods of persuasion, conflict resolution, intercultural communication, and organizational communication. You will learn how to identify challenges to effective communication in different contexts and formulate effective solutions. As you learn to utilize communication techniques appropriate to audience and context, you will gain an understanding of the importance of sensitivity in communications between and among different groups and individuals of diverse backgrounds. The ability to communicate with fluency and clarity is a valuable skill for employers and for free expression in a democratic society. This emphasis includes the following courses:

Undergraduate Strategic Communication Emphasis Courses

COM 223 Persuasion in Communication

3 Credits

Students learn to analyze and evaluate persuasive messages and determine which contribute to effective and non-effective persuasion. Students formulate persuasive arguments and learn to deliver those arguments effectively, in a variety of forms. This course examines the purpose and function of research in supporting elements of persuasion and the need to understand receiver variables.

COM 325 Communication & Conflict

3 Credits

The course provides students with conflict resolution techniques through communication. Students will analyze the purpose of conflict, learn to work with difficult people, and understand communication as a significant factor in the development, management, and resolution of conflict at the interpersonal, small group, organization, and societal levels. Prerequisites: ENG 121 and ENG 122 or equivalents.

COM 370 Intercultural Communication

3 Credits

This course integrates the use of advanced communication techniques into a variety of contexts shaped by socially and culturally constructed distinctions between and among individuals and groups. Topics include intercultural, multicultural, international, and inter-gender communications.

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