BUS Business Courses at Global Campus

This course focuses on the application of strategic and managerial tools critical for success in today’s marketplace. In this course, students will be managing and leading a startup enterprise, via an on-line competitive business simulation entitled “Growing Your Business,” that will integrate prior work in a cross-functional framework that balances short- and long-term needs, as well as soft and hard skills. Students will have the opportunity to test their ability to create a Business Strategy and operationalize decision-making to achieve its success. Numerous aspects of management and leadership skills will be practically tested in a drive to create shareholder value by meeting - or exceeding - commitments. Our goal is to ensure students are properly prepared to meet not only the demands of their current job, but the growth in their career as well, and that they bring strategic, managerial, and critical thinking from a systems perspective to any business environment. This course is cumulative in nature, integrating knowledge and information attained during the entire MBA curriculum. Prerequisites: Successful completion of MBA program core courses.

This course focuses on the study of markets, laws, and government regulations used to smooth significant market imperfections, especially the problems caused by market structure and market power. The course further examines how firms formulate business strategies and activities to position themselves for profit advantage. This course is cumulative in nature, integrating knowledge and information attained while completing the entire MBA/Business Economics curriculum. In addition, the course project requires the generation and presentation of an industry economic analysis.

This course provides a culmination of how to manage human resources effectively in the dynamic legal, social, and economic environment currently impacting organizations. The course examines human resource management in the current business environment and develops alignment with vision, strategy, organizational values, and HR functions. Emphasis is placed on integrating human resource management with the overall business strategy. BUS 692 is the capstone course for the Master of Human Resource Management program and must be taken last in the sequence. This course is not available for non-degree seeking students.

This course builds on the leadership, business, and management concepts contained in the MBA program while introducing the principles and tools for managers to apply in the development, implementation, and review of marketing strategy for organizations. Topics include internal and external environmental analysis; value, competition, and strategic choice; strategic positioning; and implementation and control issues. In addition, the project requires the generation and presentation of strategic marketing plan.

This course focuses on application of key strategic and managerial approaches necessary for entrepreneurs to implement the strategy for a start-up or business takeover enterprise. It examines and discusses how entrepreneurial firms develop and implement innovative business plans, create functional operations, and incorporate technology strategies. Emphasis is placed on the vision of the firm, the strategic planning process, and strategic management. The final component is the generation of a business plan.

This course focuses on application of managerial approaches necessary to align significant projects with organizational strategy. It examines and discusses how firms determine business benefits and project feasibility, report progress, and measure project quality while communicating with key organizational stakeholders. Emphasis is placed on Earned Value Management techniques and achieving project progress and technical performance of the project.