BUS Business Courses at Global Campus

This course is designed to introduce the student to Graduate Business programs, with emphases upon conceptualizing communication and communication processes in the context of organizations, management and career. Emphasis will be on technology, theories and models, qualitative communication research and presentations.

This course focuses on the important aspects of starting a new business enterprise with emphasis on the challenges faced by the entrepreneur in initiating a business venture and directing its early development. The course also addresses the process of forming business ventures, the identification and evaluation of new venture opportunities, and the development of appropriate entry strategies.

This course will examine the role of finance and the formation of financial strategies needed to support each phase of the business start-up. Sources of equity and debt capital along with entry strategies such as franchising and acquisition are examined. Alternative working capital, capital structure, and investment strategies unique to the start-up are presented.

This course involves in-depth study of specific laws and practices as related to contracts, the Uniform Commercial Code, commercial paper, secured transactions, real and personal property, estates, and bankruptcy.

In this course, students will be introduced to the skills and methodologies CEOs and Investors in the world use to lead, set strategy, and make capital allocation decisions to generate returns. This course will also include practical application of stock picking techniques of investors. Weekly case studies will be used to analyze specific companies, their leaders, their strategies, and their results. Recommended prerequisite: BUS 592 Financial Business Overview.

This course investigates behavioral factors that affect modern organizations and their management. Topics include group and team dynamics, organizational structure, motivation, leadership, power, and change management.

This course introduces students to the art and science of project management as applied to different types of project situations. Topics such as project life-cycle management, project organizations and leadership, project team building, RFPs, proposals and contracts, techniques for project scope definition, work definition, estimating, scheduling, risk management, control and closeout, the project management methodology, and PM software are covered.

This course examines the marketing function, focusing on the managerial application of marketing tools and methodology. Emphasis is placed on marketing decisions associated with allocating organizational resources including: product development and design, pricing, promotional strategies, and distribution-based activities. Course coverage includes the marketing concept, buyer psychology, strategic planning and implementation of marketing plans.

This course provides a high-level learning experience that involves the analysis of leadership skills, models and practices, organizational settings, team development, global markets, and cultural factors impacting leadership. Students will focus on ethical considerations impacting leaders within modern organizations nationally and internationally. Students will utilize communication technologies to demonstrate communication skills useful to leaders.

The Global Marketing course develops a comprehensive understanding of global competition. It focuses on the managerial application of marketing tools and methodology utilized in gaining global competitive advantage and creating socially responsible marketing strategies. It covers the analysis of various environmental forces in the global arena such as economic environment, political, legal, and regulatory climates, as well as trade, cultural and social environments. Emphasis is placed on tools and tactics used in the development of a successful global marketing plan including information systems, market research, segmentation, targeting and positioning, various global marketing strategies, and the four major components of a marketing plan: products and brand, price, channels of distribution, and promotion.