BUS Business Courses at Global Campus

This course illustrates the psychological, socio-cultural, and decision-making aspects of consumer 
behavior. Students study behavioral concepts, motivation, and the role of consumer behavior in our society.

This course is designed to reinforce the concept of integrated marketing communications (IMC). It aims to increase students’ understanding of the planning, implementation, and evaluation process of an IMC campaign. The course explores the understanding of corporate image and brand management, buyer behavior and the process of IMC planning as the groundwork of an IMC program. It also discusses the integration of key elements of the marketing communications mix such as advertising, digital marketing, social media, sales promotion, direct and personal selling, public relations, sponsorships, etc. Students will also learn about the role of ethics and regulations in IMC planning, and how global markets’ requirements could affect IMC planning and processes. Prerequisite: BUS 330.

BUS 352 is an introduction to the fundamental concepts used in e-business and e-commerce. This course identifies and describes the wide range of web-based applications in business. It will explore how the Internet is used for business applications, and development in a competitive environment. Activities within this course includes online research, topical discussions, analyzing e-business ideas, business level writing, and other activities designed to further insight into key course concepts. Students need to be proficient in using the Internet to research and find information.

Students examine functional areas of business from an international perspective. The importance of differing cultural and political assumptions in business is also addressed.

This dynamic course is based on a unique model of entrepreneurial methodology. Entrepreneurship encompasses imagining the unknown, taking inspired action, and embracing uncertainty to create a new future. It involves the identification, evaluation, and exploitation of opportunities to address challenges and to solve problems. Students will learn how to use imagination, creativity, innovation, and entrepreneurship to bring new ideas to fruition that inspire others. Students will create a feasible blueprint for a venture opportunity idea of their own. This course will be the beginning of the journey to becoming an entrepreneur.

This course emphasizes developing knowledge and skills of creativity, innovation, and entrepreneurship. This iterative process transforms business opportunities into outcomes of inspirational value for customers and stakeholders alike. This practice based approach enables students to engage with obstacles as opportunities for devising unique solutions that create desirable, feasible, and viable outcomes. The course also examines how individuals can be innovative in organizations and the challenge of building creative, innovative organizations as entrepreneurs. Prerequisite: BUS 362.

BUS 368 provides students the opportunity to gain fundamental finance knowledge needed to start, grow and value new business ventures. The emphasis is on using theory to inform practice rather than focusing on complex terms and calculations. Real-world case studies that demonstrate entrepreneurial finance concepts in action are used throughout the course. These concepts provide the foundation for obtaining financing and executing part of the management function of control when business-as-usual activities are evaluated. Prerequisite: BUS 362.

The course overviews how, why, and when to integrate the behavioral sciences with human resource management principles to increase individual and organizational effectiveness. Students will also be introduced to many types of interpersonal, intra-group, inter-group, and organizational interventions that are used to effect comprehensive and lasting changes. Prerequisite: BUS 201,MGT 330 or HCA 459.

The course examines both common and complex issues related to human behavior in the workplace as they pertain to employee relations and relationships among unions, workers, management, laws, and government regulation. Prerequisite: BUS 303.

This course provides essential managerial-level comprehension of training theory and its practical applications in the business and management environment. Students learn the functions and duties of training: trainer/developer, the identification and assessment of training needs, program design and development, selection of delivery methods and means of instruction, the implementation of training programs, and evaluation. Prerequisite: BUS 303.