Public Relations Emphasis Program | UAGC Online Bachelors

What is the Public Relations Emphasis?

The Public Relations emphasis at the University of Arizona Global Campus focuses on the strategic management of an organization’s relationships with multiple stakeholders. In this public relations program, you will gain additional insight into modern communication strategies that enhance brand image value, which in turn influences market returns. Competencies learned within this public relations program online are marketing and branding, evidence-based decision-making, market research, and communication strategies.

Undergraduate Public Relations Emphasis Courses

BUS 318 Organizational Behavior

3 Credits

This course studies the factors influencing individual and group behavior, as well as their interactions with each other and management. It examines how organizations manage their internal environments to boost productivity, efficiency, and communication among members. The course emphasizes applying knowledge of organizational behavior to improve productivity and job satisfaction in the workplace. Prerequisite: BUS 201 or MGT 330.

BUS 336 Marketing Strategy

3 Credits

The objective of this course is to advance the students ability to develop, implement, and critically evaluate the marketing strategies for a product or service. The course will provide the conceptual frameworks to hone the analytical and creative skills that are necessary to create firm values through the use of progressive marketing concepts.

BUS 339 Marketing Research

3 Credits

Study and analysis of the marketing information system. Includes the organizational characteristics of marketing research, basic tools and procedures, and management science applications.

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