Public Relations Emphasis

The Public Relations emphasis focuses on the strategic management of an organization's relationships with multiple stakeholders. You will gain additional insight into modern communication strategies that enhance brand image value that influence market returns. Competencies learned within the Public Relations emphasis are marketing and branding, evidence based decision making, market research and communication strategies. The type of occupations that may be interested in earning this emphasis include public relations specialist, brand manager, public administration, non-profit management, sales agent, manager, market analyst, employee relations, etc.

Undergraduate Public Relations Emphasis Courses

BUS 318 Organizational Behavior

3 Credits

This course is designed to develop the student’s skills in the understanding of factors that affect how individuals and groups act and interact with one another and with management. It also looks at how organizations manage their internal environment with the aim of improving productivity, efficiency, and communications among members. Prerequisite: BUS 201 or MGT 330.

BUS 336 Marketing Strategy

3 Credits

The objective of this course is to advance the students ability to develop, implement, and critically evaluate the marketing strategy for a product or service. It will provide the conceptual frameworks and hone the analytical and creative skills that are necessary to define and develop superior value, persuasively communicate that value, profitably deliver it to a carefully selected target market, and sustain both the value and the profitability in the face of ever-changing customer needs and competitive offerings.

BUS 339 Marketing Research

3 Credits

Study and analysis of the marketing information system. Includes the organizational characteristics of marketing research, basic tools and procedures, and management science applications.

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