Undergraduate Public Relations Emphasis Courses
BUS 318 Organizational Behavior
3 Credits
This course is designed to develop the student’s skills in the understanding of factors that affect how individuals and groups act and interact with one another and with management. It also looks at how organizations manage their internal environment with the aim of improving productivity, efficiency, and communications among members. Prerequisite: BUS 201 or MGT 330.
BUS 336 Marketing Strategy
3 Credits
The objective of this course is to advance the students ability to develop, implement, and critically evaluate the marketing strategies for a product or service. The course will provide the conceptual frameworks to hone the analytical and creative skills that are necessary to create firm values through the use of progressive marketing concepts.
BUS 339 Marketing Research
3 Credits
Study and analysis of the marketing information system. Includes the organizational characteristics of marketing research, basic tools and procedures, and management science applications.