Drone and Unmanned Aerial Vehicle (UAV) Marketing Emphasis

Discover how drones are changing the marketing industry, providing new ways and tools for marketers and brands to gather data, launch products, and engage with their audience. This emphasis provides a foundation for you to build upon to create unique campaigns for products or businesses by integrating drones to gather data and integrate it for use in marketing and advertising. Stay ahead of the curve using drone technology to create new, exciting, and visually pleasing advertising material. Gain insights on different ways to use drones in your marketing strategies. You will also examine the FAA Part 107 UAS classification, certification, and operating rules, and prepare to take the Federal Aviation Administration (FAA) exam in commercial drone operations.

 

Undergraduate Drone and Unmanned Aerial Vehicle (UAV) Marketing Emphasis Courses

AVI 200 Commercial Drone Pilot

3 Credits

This course prepares students to take the Federal Aviation Administration (FAA) exam in commercial drone operations. Students explore FAA regulations to operate small unmanned aircraft systems (UAS) in the National Airspace System (NAS) for purposes other than hobby and recreation. This course examines the FAA Part 107 UAS classification, certification, and operating rules.

Completion of AVI 200, does not lead to certification. Upon successful completion of AVI 200, students will be prepared to take the FAA Part 107. Once students pass the exam, they will be eligible for certification as a drone pilot. Certification is granted by the Federal Aviation Administration and not by the University of Arizona Global Campus. It is the student’s responsibility to locate an approved PSI Testing Center

BUS 317 Introduction to Advertising

3 Credits

This course is designed to introduce students to the field of advertising as a promotional force with emphasis on institutions, planning, strategic practices, and tactical decisions made by advertising executives. It will also explore the various career opportunities including account executive, media buying, copywriting, production, and research.

BUS 330 Principles of Marketing

3 Credits

The methods used by producers of goods and services to determine and satisfy the wants of society. An examination of external and internal environments that impact marketing decisions, the basic elements of a marketing program, and issues in ethics and social responsibility.

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