Drone and Unmanned Aerial Vehicle (UAV) Marketing Emphasis | UAGC

What is the Drone and Unmanned Aerial Vehicle (UAV) Marketing Emphasis?

Discover how drones are changing the marketing industry, providing new ways and tools for marketers and brands to gather data, launch products, and engage their audience with your Drone and Unmanned Aerial Vehicle (UAV) Marketing Emphasis from the University of Arizona Global Campus. This emphasis provides a foundation for you to build upon to create unique campaigns for products or businesses by integrating drones to gather data for use in marketing and advertising. You will also examine the Federal Aviation Administration (FAA) Part 107 UAS classification, certification, and operating rules, and prepare to take the Federal FAA exam in commercial drone operations.

Undergraduate Drone and Unmanned Aerial Vehicle (UAV) Marketing Emphasis Courses

AVI 200 Commercial Drone Pilot

3 Credits

This course prepares students to take the Federal Aviation Administration (FAA) exam in commercial drone operations. Students explore FAA regulations to operate small unmanned aircraft systems (UAS) in the National Airspace System (NAS) for purposes other than hobby and recreation. This course examines the FAA Part 107 UAS classification, certification, and operating rules.

Special Terms and Conditions: AVI 200 is designed to prepare students to take the United States Federal Aviation Administration (FAA) Knowledge Test which is required to be eligible to become a certified drone pilot under the FAA’s Small Unmanned Aircraft Systems Rule (Part 107). Certification is granted by the FAA and not by the University of Arizona Global Campus. It is the student’s responsibility to locate an FAA-approved Testing Center and meet all additional requirements for certification. FAA testing centers are not available outside of the United States or in some U.S. territories. For additional information, please visit https://www.faa.gov/uas/commercial_operators.

BUS 330 Principles of Marketing

3 Credits

This course examines the evolution of the marketing philosophy. Subject matter expands on the steps marketers take to understand the customers, determine their needs and wants, and develop a marketing plan. In addition, an examination of external and internal environments impacting marketing decisions, the elements of a marketing program, and issues in ethics and social responsibility are discussed. (Equivalent to MGT 350).

BUS 317 Introduction to Advertising

3 Credits

This course is designed to introduce students to the field of advertising as a promotional force with emphasis on institutions, planning, strategic practices, and tactical decisions made by advertising executives. It will also explore the various career opportunities including account executive, media buying, copywriting, production, and research.

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