Undergraduate Drone and Unmanned Aerial Vehicle (UAV) Marketing Emphasis Courses
AVI 200 Commercial Drone Pilot
3 Credits
This course prepares students to take the Federal Aviation Administration (FAA) exam in commercial drone operations. Students explore FAA regulations to operate small unmanned aircraft systems (UAS) in the National Airspace System (NAS) for purposes other than hobby and recreation. This course examines the FAA Part 107 UAS classification, certification, and operating rules. Completion of AVI 200, does not lead to certification. Upon successful completion of AVI 200, students will be prepared to take the FAA Part 107. Once students pass the exam, they will be eligible for certification as a drone pilot. Certification is granted by the Federal Aviation Administration and not by the University of Arizona Global Campus. It is the student’s responsibility to locate an approved PSI Testing Center
BUS 330 Principles of Marketing
3 Credits
This course examines the evolution of the marketing philosophy. Subject matter expands on the steps marketers take to understand the customers, determine their needs and wants, and develop a marketing plan. In addition, an examination of external and internal environments impacting marketing decisions, the elements of a marketing program, and issues in ethics and social responsibility are discussed. (Equivalent to MGT 350).
BUS 317 Introduction to Advertising
3 Credits
This course is designed to introduce students to the field of advertising as a promotional force with emphasis on institutions, planning, strategic practices, and tactical decisions made by advertising executives. It will also explore the various career opportunities including account executive, media buying, copywriting, production, and research.