MHA Master Health Care Administration Courses at Global Campus

This course focuses on the strategic planning and marketing process in healthcare organizations and how resource allocations are applied to accomplish the goals of a business plan. In addition, the development of a comprehensive marketing plan and how the marketing plan supports both the strategic plan and business plan within the healthcare delivery system. Lastly, this course examines how contemporary trends regarding demographics, culture, political and regulatory issues affect both the strategic and marketing plan.

This course provides a concrete foundation of managed care in the commercial market and government programs. Key topics include legal and administrative structures of managed care organizations, provider network management, provider payment arrangements, utilization management, disease management, quality, cost-containment, and accountability. Factors such as stakeholder dynamics, market forces, contractual adjustments, legal and ethical implications, and government policies are explored.

This culminating capstone course challenges students to synthesize knowledge, skills, and leadership competencies acquired throughout the program to address real-world issues in various healthcare settings. Through case-scenario-based discussions, students will evaluate and respond to complex organizational problems from a leadership perspective. To support professional growth, students will complete a career-ready ePortfolio highlighting their academic accomplishments and applied competencies. Additionally, students will develop and present a comprehensive healthcare business plan, demonstrating their learning and ability to apply systems thinking and lead strategically.