BUS Business Courses at Global Campus

This course encompasses fundamental financial concepts and analysis. Students will learn to evaluate the financial performance of a company and analyze key financial ratios. The course will enable students to calculate the present and future value of assets using the concept of the time value of money. Additionally, the course will cover the value and risk of companies, the relationship between risk and return, and the meaning of the weighted average cost of capital. The course is designed to equip students with the technological and analytical tools they need to help businesses make sound financial decisions. Prerequisites: ACC 201 or ACC 205 or ACC 208 or ACC 281 and fulfillment of the Quantitative Reasoning Core Competency. (Equivalent to BUS 320.)

A case-based course that discusses the set of managerial decisions and actions that determines the long-run performance of a company. The course includes environmental scanning, strategy formulation, strategy implementation, and evaluation and control. Prerequisites: GEN 499. BUS 402 is the capstone course for the BA in Business Administration, BA in Operations Management and Analysis, BA in Project Management, BA in Business Economics, BA in Service Management and BA in Sustainable Enterprise Management programs and must be taken last in the sequence. This course is not available for non-degree seeking students.

This course provides an introduction to the security investment process and portfolio management. It further examines individual financial instruments and investment strategies associated with various financial instruments. The study and analysis of securities and other forms of investments is a key part of this course. Emphasis is on investment principles from the manager’s point of view. Prerequisite: BUS 401

This course is designed to provide the theoretical understanding of the digital marketplace necessary to adapt to its many changes, while also equipping students with the skills they will need to perform vital functions of digital marketing. Prerequisite: BUS 330.

This course is designed to bring together the knowledge gained through the entire program and permits the student to demonstrate mastery in the various course competencies. Students are expected to apply and integrate a variety of skills, tools, and knowledge to assess real-world problems offering realistic solutions. Students will analyze, design, implement, and document an appropriate solution for a capstone project. The project should exemplify the student’s ability to apply program outcomes. Prerequisites: GEN 499. This course must be taken last in the program. 

This course is intended to provide prospective entrepreneurs with information and tools for evaluating opportunities for starting a new firm—how to choose markets for entry, when to enter, and what resources and capabilities it will take to enter and provide a platform for future growth. 

This course reviews the fundamentals of wage and salary programs, including conducting salary surveys, defining compensable factors, adjusting pay structures, evaluating pay differentials, and relating pay to performance. Benefit programs and related employee incentive and service programs are also covered. Prerequisite: BUS 303.

This course incorporates the concepts and practices of entrepreneurial methodology in developing the framework for a small business venture based on each student's individual entrepreneurial desires and goals. The course provides students with a unique opportunity for engaging in the practice of entrepreneurship that focuses on the creation of a feasible working prototype for an actual small business venture. Students will explore the application of sound management practices related to strategic planning, operating, financing, and launching a small business venture or operating family-owned and managed companies or privately-held firms. Prerequisite: BUS 362 (Completion of BUS 365, BUS 368, & BUS 433 recommended).

BUS 437 students will use prior learning to create a comprehensive business plan for a new venture. The emphasis is on using a systematic four-step method to frame business plan development activities. Each week student teams will develop one segment of the team’s business plan and receive feedback from the instructor through a game simulation. 

The purpose of this course is to provide an in-depth understanding of the issues and considerations in the pricing of retail products, illustrate the role of pricing and product management in achieving strategic retail business goals, and demonstrate the link between pricing and product management within the context of the marketing mix within the marketing management process. Prerequisites: ECO 204 and SRV 340.