The Global Marketing course develops a comprehensive understanding of global competition. It focuses on the managerial application of marketing tools and methodology utilized in gaining global competitive advantage and creating socially responsible marketing strategies. It covers the analysis of various environmental forces in the global arena such as economic environment, political, legal, and regulatory climates, as well as trade, cultural and social environments. Emphasis is placed on tools and tactics used in the development of a successful global marketing plan including information systems, market research, segmentation, targeting and positioning, various global marketing strategies, and the four major components of a marketing plan: products and brand, price, channels of distribution, and promotion.