Marketing: How to Market When You Are the Product
President In his role as President of the IACBE, Dr. Hafford is the Assembly’s Chief Executive Officer and is responsible for the strategic, marketing, operational, financial, and values leadership of the Assembly. Pat previously served as IACBE Vice President of Operations. Prior to joining the IACBE, Pat was Dean of the College of Arts and Sciences at Wentworth Institute of Technology in Boston. He has also served in the position of Dean of the College of Professional and Continuing Education. He holds the academic rank of Professor of Management. For the past 20 years, he has been president of Veridea Consulting, Inc., a management consultancy offering services in operating process improvement, transition planning and implementation, project design and execution, zero-based planning and budgeting, technology alignment with business needs, customer relationship development, and critical project intervention.