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Bachelor of Arts in Marketing

Marketing bridges the gap between businesses and potential customers as it is centered around creativity, problem-solving, and educating potential customers about your product and service. It is a complex discipline that combines elements of advertising, communication, research, and finance. The online marketing degree from the Forbes School of Business & Technology at the University of Arizona Global Campus was created to develop the skills and knowledge you will need to succeed in the marketing field. Help companies build and maintain relationships with their clients and customers by pursuing your bachelor’s degree in marketing. Scholarships are also available.

What is a Marketing Degree?

Designed to build a strong foundation in marketing, a marketing degree equips students with the skills needed to identify, anticipate, maintain, and satisfy customer needs and wants. By addressing these needs properly, marketers can successfully create interest and demand for a business’s product or service. While lower division courses address similar foundational concepts as a business degree, core marketing courses heavily focus on fundamental marketing ideas and specifically prepare students for a variety of career options.

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What you will learn

The Bachelor of Arts in Marketing program focuses on preparing you for a professional career in marketing. The program provides an academic baseline in business topics such as management, communications, and economics. You will then build upon your baseline by developing technical knowledge and application skills in market research, consumer behavior, advertising, and marketing strategy. When you successfully complete the a online marketing degree, you will be able to:

  • Apply management and marketing concepts to diverse marketing needs within domestic and multiple global cultures
  • Employ market research, data analysis, and analytics techniques to make informed marketing decisions
  • Compare legal, ethical, sustainable, and socially responsible marketing principles
  • Utilize appropriate marketing communications and digital practices to meet organizational and consumer needs
  • Create a strategic marketing plan for a dynamic business environment

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Learn more about how to get started in your degree program.

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Your Courses in Marketing

The curriculum for the online Bachelor of Arts in Marketing degree covers essential components of the marketing discipline. You will explore topics such as advertising, communications, economics, digital marketing, market research, and business law. 

Introductory Courses
To help students acclimate to the online classroom, you may be required to complete Introductory Course requirements. Learn more about Introductory Courses

Major Course Requirements (45 credits, all courses are 3 credits.)

Emphases for Marketing

An emphasis provides you with additional opportunities to broaden and enrich your education that is distinct from and enhances your major. It may be taken as a way to expand career options, to prepare for graduate study, or simply to explore in greater depth an area different from your major. An emphasis consists of three (3), three (3) credit courses. Choose from the following emphases:

Cognitive Studies

Environmental Management & Sustainability

Public Administration

Public Relations

Web & Mobile App Technology

Careers in Marketing

Your online marketing degree will prepare you for a gratifying career in the marketing field. Upon completion of your online bachelor’s degree in marketing, you will be equipped with the skills needed for a wide variety of entry-level positions and roles such as advertising, data analysis, market research, retail management, sales, and more. Take a look at your potential marketing career options below, to see which option best fits your interests.

Marketing Careers

Questions? Request Information

Are you currently a licensed RN?

This program requires you to be a current licensed registered nurse. Please check out other programs to reach your education goals such as the BA in Health and Wellness.

How Long Does It Take to Earn an Online Degree in Marketing?

Having the flexibility to stick to your own schedule while taking online classes is a benefit that often gets overlooked, that best fit your schedule. Depending upon your level of dedication the time it takes to complete your online marketing degree can vary. With that being said, those who pursue a bachelor’s degree in marketing as a full-time student, can expect to complete the program within four years.


Need more information? You Got It.

Check out the links below to learn more about this degree.

Marketing vs. Business Administration Degree

4 Things Every Marketer Must Know

Execution and Measurement within the Marketing Process

What Marketing Degree Should I Get?

6 Signs You Know You’re a Business Student

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Are you currently a licensed RN?

This program requires you to be a current licensed registered nurse. Please check out other programs to reach your education goals such as the BA in Health and Wellness.