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What Marketing Degree Should I Get?

By University Staff

What Marketing Degree Should I Get?
Recommended for you

Marketing is a broad field of study that offers incredibly diverse career options. Whether you are a creative visionary or a data-loving researcher, a social butterfly or an attentive introvert, a marketing degree can benefit all types of students. To accommodate the many facets of marketing, the University of Arizona Global Campus Forbes School of Business & Technology™ offers three distinct bachelor’s degree programs in this field of study: Bachelor of Arts in Marketing and Bachelor of Arts in Public Relations and Marketing

Read on to discover which of these marketing degree programs might be the best fit for you.

Bachelor of Arts in Marketing

Those looking for a broad overview of marketing as it relates to business and potential customers might consider UAGC's Bachelor of Arts in Marketing program. This degree provides you a baseline understanding of topics including management, communications, and economics, while giving you an opportunity to learn and develop the legal, ethical, technical, and strategic skills necessary to help businesses build and maintain relationships with their clients and customers. There are a wide variety of career options, but some of the most common for marketing majors include:

•    Sales Representative
•    Marketing Coordinator
•    Communications Specialist
•    Account Manager
•    Advertising Manager
•    Marketing Manager
•    Brand Manager
•    Market Research Analyst
•    Market Research Consultant
•    Sales manager

Ready for a Rewarding & Balanced Career? Contact The University of Arizona Global Campus Today!

Bachelor of Arts in Public Relations & Marketing

The University of Arizona Global Campus Bachelor of Arts in Public Relations & Marketing program approaches marketing from a communications perspective. In addition to addressing topics like advertising and branding, this IACBE-accredited degree program emphasizes public relations functions such as message development and strategic planning. The only marketing degree program at Global Campus to offer specializations, you will have an opportunity to zero in on other areas of specific interest, including project management.

If you choose this area of study, you probably are a generally creative problem solver who may pursue employment in areas such as:

•    Advertising Executive
•    Marketing Director
•    Public Relations Representative
•    Corporate Consultant
•    Political Campaign Advisor
•    Small-business Owner
•    Marketing Consultant
•    Marketing Specialist
•    Marketing Manager
•    Non-profit Communications
•    Public Relations Manager
•    Public Relations Specialist
•    Fundraising Manager
•    Market Research Analyst
•    Event Planner
•    Sales Representative

How Are These Marketing Degree Programs Different?

Although there is some overlap within these marketing degree programs, each one is geared toward specific goals and objectives. For example, if you hope to acquire a deeper understanding of marketing in order to determine which career within the field might be the most gratifying for you, a bachelor’s degree in marketing can help you lay that foundation. If you are already somewhat proficient in the area of marketing but would like to focus on the research and data that drives product development, online commerce, consumer relationships, you may consider the eMarketing program. However, if you are more passionate about creating and promoting a brand’s message from a communications standpoint, a public relations and marketing degree is likely the best choice.

How Are These Marketing Degree Programs Alike?

Overall, marketing boils down to relationship building. All three of UAGC’s marketing degree programs are designed to help you better observe, develop, and improve upon various types of relationships, whether it is a consumer’s relationship to a product, a brand’s relationship to a company, an advertisement’s relationship to profits, or a candidate’s relationship to voters. 

A BA in marketing, eMarketing, or public relations will expand your level of expertise and also expose you to a number of employment opportunities in an in-demand field. Moreover, the online format of each major is a convenient way to incorporate higher learning into your busy life, and various scholarship and grant opportunities exist to make the process affordable. 

Whichever degree you select, you will be on your way to building a relationship with your future success.

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